In this competitive housing market buyer have many tools in helping them purchase their forever home. Knowing that they have the advantage of utilizing their agent and also the Multiple Listing Service (MLS)  in finding the perfect home for them is lucrative. This tool of the MLS for buyer gives agents and buyers the most competitive advantage to go above and beyond in finding homes that are not yet listed on the public market. The MLS for buyers creates opportunities to stay on top and sometimes ahead of the competitive market. 

“If my clients identify a particular neighborhood they want to be in,” Found Megan Schenck of Three Lagoon’s Realty, “we’ve door knocked the community to see if they are interested in selling.”,

The MLS for buyers will help in knowing if there are any listed homes for sale in the neighborhood or surrounding communities that the buyer is interested in purchasing. An agent who is ahead of the game will go out on food and knock on doors in the neighborhood to see if they are interested in selling their property. Also, simple marketing tools such as; mailing out postcards, letters and even cold calls have been used in helping getting the word out of prospected buyers.

When this angle of the MLS for buyers is approached to a prospective seller can seem very intriguing. A prospective seller who didn’t necessarily want to sell their home, can now work directly with the prospective buyer and may save time and money by removing all the steps needed in listing a home for sale; Open House, Staging, etc.

Agents who also attend local Broker Marketing Sessions where over 100’s of agents and affiliates meet to discuss current and upcoming listings have a competitive edge. These sessions give new opportunities that haven’t hit the market and deals are done before the home ever goes public. Agents being apart of numerous groups and organizations sharing “Coming Soon” (pocket listings) gives another competitive advantage.