The Importance of Creating Your Real Estate Brand | Sean Caddell | The REAL Podcast

Intro

• Born & raised in CA?
  • Yes, I grew up in Laguna Nigel and moved to San Diego for college.

Success/Mindset

• Let’s talk about your success. Volume? Team?
  • I did not have a team until this last year. I did not know how much it would inspire me, to learn, grow and be a part of that.
• What makes you so passionate about real estate?
  • My passion for architect and design. I went to school to learn bout architect and design. This coupled with Real Estate helps me do what I love most which are creating a lifestyle for buyers and sellers.
• What do you attribute your success to? 
  • Gratitude. My clients come back time after time whether it be 2nd home kids home etc. I have created a nice client base based on referrals.
• How has Mindset played in your success? 
  • 100% of my success. write down the things you are grateful for and the things that you want to come to fruition. I write down everything before I go to bed and recheck it in the morning.
• How do you stay focused? 
  • Having a great team that reminds you so we keep each other on track and having good systems in place.
• What advice do you have for a new realtor or someone coming into the industry?
  • Definitely join a team. I did not start off on a team but real estate 20 years ago was a lot different than it is now.

Video

• Let’s talk about video. How are you using it right now? 
  • I have used video for my listings and for my brand for a while now. We incorporate professional videos and fun videos. It is pretty funny how the fun videos my team puts together get more likes and attention than my professional videos. You really do need a good fix of the two since we are professionals but a lot of people like to see our personalities too.

Personal Development

• What helps you get inspired everyday?
  • I like making a difference with my buyers and sellers. I also love having people on my team that I feel accountable to because I want to be a mentor to them so they can get all of the things that they dreamed of. Also, Gucci shoes.
• Where do you see yourself in the next five years?
  • I love to work. I will probably never retire. My team is growing which is new to me. I would like to see how much we have grown together in the next 5 years.

Close

• Where can people go to find out more about you and your listings, services, etc.?
  • Working on a website right now but for now, my website is pointed at the Sotheby’s agent profile. seancaddell.com

 

For nearly two decades, Sean Caddell has successfully pushed the envelope in real estate and established himself as the top agent in San Diego’s luxury coastal and equestrian communities. He skillfully blends his passion for architecture and design with his practice of fine home representation. His clients return to him time and again because his deep understanding of their unique needs is invaluable. His commitment to providing extraordinary results has driven his digital marketing strategies to new levels, with distinct offerings like his own mobile app and special press and TV features. Sean graduated from SDSU with a Bachelor of Arts in Journalism and an emphasis in advertising. He began his career managing corporate relations for firms in the financial services industry. He parlayed that experience and partnered in a firm that provided contract staffing to the mortgage banking industry and to commercial banks such as Bank of America, Wells Fargo, and HSBC throughout California. His understanding of the financial industry has helped guide his clients to success and close even the most challenging of deals. Sean’s concierge approach paired with his unmatched industry knowledge has led to over hundreds of millions in sales and garnered him numerous awards like Equestrian Living magazine’s Top Equestrian Agent honor.