Here at Video Sells Real Estate, we are very familiar with, well filming homes. While most of the time these homes are furnished, sometimes immaculately they are usually “Staged” to look this way. Staging is a process where a professional interior designer and/or company will be hired to turn a vacant empty home into a livable area that appeals to a potential buyer. We were hired by an up and coming staging company, BlueGrape Staging, to film their business overview video. Albeit that this is not a “home” we are filming, BlueGrape Staging has a very unique story about them and we were happy to take them on as a client and create a video that will tell their story.
The company name came from President and Co-Found, Akhil Bhargava’s son who’s innovative and intriguing mind sparked up this inquisitive question. As Akhil recalls that his five-year-old son always spoke about creating something which is distinguished. The interested five-year-old saw some grapes as they were reflecting blue asked, “Dad is that a BlueGrape?” Which Akhil replied there is no such thing as a “BlueGrape”, and suddenly the name was born.
BlueGrape Staging goes above and beyond in to tell a story through their staging. They believe that the moment a potential buyer walks into a home, their staging will translate a story that is specific to them. Blending material textures, mixing inventory and different patterns help tell this life story throughout the house. Blue Grape represents innovation and being different.
Pramiti Bhargava is the co-founder of BlueGrape Staging, with over seventeen years in Marketing, she has been voted as the Top 100 Most Influential People in real estate staging and is a two-time winner of the RESA Staging Awards Top 10 Rising Star Award and an HSR Certified Stager. [1] It’s not wonder why BlueGrape is succeeding, having one of the most influential people in Real Estate Staging is good to have on your team.
Primarily innovation is the most important factor for BlueGrape, they go out of their way to source inventory from different places in order to stay on the cunning edge of designs and trends.
“We differentiate ourselves in the preview and walk thru process by undersetting the architecture of the house…”
BlueGrape understands that there is big data and science to staging a perfect home that will eventually lead to a sale. In doing this they learn everything there is to know about the property and its surroundings. In understanding the neighborhood, strong features of the home, color pallet in the home finishes, etc. Then they get down to the demographics of the potential buyer, what would they be like, how would they respond to layout of each room. “There really is a whole science around staging.”
Akhil explains their success from having a fully stocked warehouse at any given time, trained staff on hand and BlueGrape has acquired a new moving company that will deliver the exceptional product to the client.
“We’ve chosen to work with BlueGrape on all of our projects in San Diego, we experience great customer service from them, they are very attentive…BlueGrape always knows the style that we are looking for, very on trend with their accessories and furniture upscales that really fits in with Rincon Homes and the product that we are trying to deliver.” Caitlin Petrush of Rincon expresses their satisfaction in working with BlueGrape.
There is no denying, BlueGrapes success is apparent. We wish them many more years of continued success.
[1] BlueGrape Staging, “About Us”, accessed August 25, 2019 https://www.bluegrapestaging.com/about-us.html