On this episode of The REAL podcast, we sat down with one of our very first friends and clients, Ryan Dalzell. In our interview we discussed how he successfully uses video in his role as marketing director for the Dalzell Group, and how he and his family have been able to create and grow their residential development division.

 

Real estate and development runs deep in the Dalzell family. Jim & Jo Dazell (Ryan’s parents) successfully ran a construction business in South Africa before making a move to the United States. But once they arrived, they quickly picked up where they left off.

 

Real Estate wasn’t always in the game plan for Ryan. He was initially training to become a full-time pilot and in fact received his CFI (Certified Flight Instructor) licenses in 2001. However, after 9/11 no one was hiring due to the changes in the industry and new regulations. This is about the time when the opportunity to jump into real estate presented itself.

 

And in 2004, Jim suggested that Ryan consider joining the family business full-time and become a real estate agent. Ryan was intrigued and had always felt inclined to join the family business. It seemed to be in alignment with what he wanted in life which was to raise a family and create deep roots in a great community. But it was as if faith would have tempted him, the same week that he received his real estate license, he also received an offer to fly as a pilot for a commercial airliner. He respectfully declined with no regrets.

 

The dynamics that are present when running a family business can be a good thing or a bad one. This of course all depends on the family members themselves. The Dalzell Group has discovered a unique way to synergize with each others to deliver an exceptional experience to their clients. Like a well-oiled machine, their bond and effort helps them achieve their end goal more efficiently and effectively.

 

Offering a mix of services from investments, design, traditional residential sales and development, the Dalzell Group paves the way for those in this competitive industry. Each member of the Dalzell group offers their own unique and special skills, creating a clear role for everyone. Ryan fuels his passion for marketing as the Marketing Director and Listings Coordinator for the Dalzell Group. He is also a regular contributor for both local and nationally syndicated radio and TV shows, including CBS’ Big Biz Radio Show and Mr. Credit Radio on ESPN AM-1700 ein San Diego, Ca.

 

Being the Marketing Director, Ryan has differentiated himself and his team by expanding outside the San Diego area. By networking and using video marketing, Ryan has been able to create a global brand for his family. His unique style of marketing has open opportunities for him to travel outside the city, state and even the country.

 

“It [Video] gives us a chance to get the story across. The story is how we can help in a way that’s different”

 

With over a hundred videos across multiple channels, including property videos, brand story videos, event videos, educational videos and much more, there is no lack of video experience for this team. The Dalzell Group has gained a vast amount of knowledge by pushing their marketing into a video-driven approach. Keeping marketing fresh and continually captivating their audience is the name of the game and Ryan and his team are up for the challenge.

 

Ryan lives in Carlsbad, California with his wife, whom he has been married to for over ten years, along with their three children. The future for Dalzell Group is bright. With the family’s continued success in business and community, there’s nothing stopping them from achieving whatever they set their minds to in the coming years.